LUXO

Luxo is an LA-based music producer. Launching his site, I consulted on growth, brand, and content strategies as he unrolls his revival of the house music scene in Los Angeles. Quick view of my value adds:

• Launched Squarespace website

• Setup Google Analytics and audited SEO

• Added custom CSS and JavaScript for UI design

• Email campaigns via MailChimp:

  • Designed emails and email capture
  • Automated welcome emails
  • Connected analytics to track performance

• Consulted and implemented growth strategies, including:

  • Make it extremely easy to download and share tracks for free
  • Rethinking Twitter, Facebook, Soundcloud, and Instagram content strategy.

• Asset creation, including logo for website/press/email/etc.